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In December. I got to see Tina Turner the Musical with my cousins in Philadelphia.
As a huge fan, it was an honor to get an in-depth look at Tina’s life from childhood to post “Private Dancer” mega-stardom.
At one point in the play, Tina is criticized for not fighting in court for ownership of songs created during the Ike & Tina era.
Growing up as Anna Mae Bullock, Tina’s priority in court was to gain ownership of her stage name, Tina Turner, given to her by Ike.
As a lifelong feminist and a business owner, it’s heartbreaking to see female artists and CEOs lose valuable assets when businesses and relationships dissolve.
One of the benefits of creating your contingency plan is the opportunity to prioritize the what-if scenarios and connect with expert resources.
In addition to copies of your trademark and copyrights, domain renewal information goes into your business contingency plan to ensure your valuable business assets remain current in your absence.
It’s interesting to see how many CEOs have only considered trademarking their business name once we work together.
How do you keep track of these valuable assets?
